About us
The modern sales stack is a crime scene.
We didn’t start Reevo because we love CRMs. We started it because the way revenue teams are forced to work is fundamentally broken.
You’ve been sold a "modern tech stack." What you got is a Frankenstack of point solutions, brittle APIs, and overpriced databases.
It’s expensive. It’s fragmented. And it forces your reps to work for the software, instead of the software working for them.
Why we started over
The hub-and-spoke model is architectural malpractice. The legacy approach, where a central CRM (the hub) is surrounded by dozens of point solutions (the spokes) is fundamentally flawed for the AI era.
When your data lives in the spokes, the hub loses context. You end up with siloed data and fragmented workflows. You cannot build an active system of intelligence on a passive, decentralized database.
To truly leverage AI in the revenue process, you can't just add another spoke. We aren’t retrofitting AI onto old technology. Intelligence is our foundation—it’s even driving 90% of our own front-end code development.
You have to rebuild the entire wheel. Reevo is that rebuild: a vertically integrated, best-in-one Revenue Operating System.
Our team
If you want to fix a broken system, you don't hire the architects who maintain it. But you also can't build a revenue platform without understanding the pain of the people using it.
To build something truly different, you need the collision of engineering velocity and GTM expertise.
The Engine
Our founders and core engineering DNA come from outside the CRM world. We scaled platforms like DoorDash, Stripe, Amazon, Affirm, and Square. We bring the execution speed, architectural rigor, and relentless focus of hyper-growth tech to the bloated world of B2B SaaS. We looked at the current GTM landscape and saw an architectural nightmare that required an engineering solution.
David was previously Head of Engineering at DoorDash for New Verticals, Platform, Money, and Enterprise, where he launched high-impact business lines generating hundreds of millions in revenue. He built and led teams of 200+ engineers across three sites as DoorDash scaled from a $700M valuation to a $75B market cap at IPO. Before DoorDash, David was an engineering leader at several early-stage startups with successful exits.
David Zhu
Co-Founder & CEO
Cindy previously incubated startups at Atomic, the venture studio behind companies like Hims & Hers. She and David met at OpenStore, an Atomic incubation, where they led the Growth team and experienced firsthand the challenges of GTM. Drawing on her 0-to-1 startup experience, Cindy now leads Finance & Strategy and People Operations at Reevo.
Cindy Hao
Co-Founder
Clement and David have been friends since elementary school and later went through multiple startup exits including DoorDash. At DoorDash, Clement helped rebuild the underlying platform that powers $100B+ annual transaction volume. He leads engineering at Reevo, applying his expertise in software architectural design to lay the foundation of a powerful AI-native data platform.
Clement Fang
Co-Founder
Curtis and David met in 6th grade, attended UC Berkeley together, and later reunited at DoorDash. As GM of New Ventures, Curtis scaled teams to launch initiatives like DoorDash Capital and built the Strategic Finance function for the Merchant Business, driving sustainable growth. Previously, he was Head of Sales Finance at Square, where he built the team supporting Sales Leadership on planning, pricing, and productivity.
Curtis Tan
Co-Founder
Our mission
Get back to the conversation. We envision a future where your ambition is never limited by your tools. Where AI doesn't just automate tasks, but anticipates needs—freeing people to solve the creative, strategic problems that software can't.
If you're tired of the circus, join the alternative.