About us
Selling is a craft.
We build in service of it.
Our mission
To elevate the Sales craft. We imagine a future where the best sellers spend their days on what actually wins deals: the conversations, the relationships, the instincts you can't automate. We're building the platform that gives the craft back to the people who practice it. Come build with us.
Selling is one of the most human things we do.
It’s listening closely, understanding what someone really needs, earning trust, and helping them get to a better outcome. That’s the craft, and we started Reevo to elevate it.
Somewhere along the way, the tools meant to support that craft started getting in the way. Reps spend their days feeding software instead of talking to buyers, and the context they work so hard to build, everything they learn about a customer, a deal, a moment that matters, scatters across a dozen disconnected systems and disappears the moment it’s needed.
That context is the most valuable thing a sales team creates. It’s also what makes AI genuinely useful: intelligence built on fragments can only guess, while intelligence built on connected context can actually help — surfacing the right insight at the right moment and getting sharper with every interaction.
So we built Reevo to make context compound: one intelligent foundation where knowledge builds on itself, and every day of use makes your team more effective. That’s how real transformation happens. The tools carry the context, so people are freed to do the part only people can do – win deals.
Our team
We’re builders who care deeply about the people who sell. Our founders and core engineering DNA come from scaling some of the most demanding platforms in tech - DoorDash, Stripe, Amazon, Affirm, and Square. We bring that execution speed and architectural rigor to a category that has been waiting for it, grounded in a simple belief: great software should make people better at their work, not busier.
David was previously Head of Engineering at DoorDash for New Verticals, Platform, Money, and Enterprise, where he launched high-impact business lines generating hundreds of millions in revenue. He built and led teams of 200+ engineers across three sites as DoorDash scaled from a $700M valuation to a $75B market cap at IPO. Before DoorDash, David was an engineering leader at several early-stage startups with successful exits.
David Zhu
Co-Founder & CEO
Cindy previously incubated startups at Atomic, the venture studio behind companies like Hims & Hers. She and David met at OpenStore, an Atomic incubation, where they led the Growth team and experienced firsthand the challenges of GTM. Drawing on her 0-to-1 startup experience, Cindy now leads Finance & Strategy and People Operations at Reevo.
Cindy Hao
Co-Founder
Clement and David have been friends since elementary school and later went through multiple startup exits including DoorDash. At DoorDash, Clement helped rebuild the underlying platform that powers $100B+ annual transaction volume. He leads engineering at Reevo, applying his expertise in software architectural design to lay the foundation of a powerful AI-native data platform.
Clement Fang
Co-Founder
Curtis and David met in 6th grade, attended UC Berkeley together, and later reunited at DoorDash. As GM of New Ventures, Curtis scaled teams to launch initiatives like DoorDash Capital and built the Strategic Finance function for the Merchant Business, driving sustainable growth. Previously, he was Head of Sales Finance at Square, where he built the team supporting Sales Leadership on planning, pricing, and productivity.
Curtis Tan
Co-Founder
Our investors
Backed by top-tier investors
